A report by GfK has found the average purchasing power per capita in Europe has increased, by 0.3% per capita - compared to 2015 - although the average net-income still varies greatly in the 42 countries covered by the report.
The report estimated the average European 'purchasing power' to be €13,672 per person.
Where Liechtenstein, Switzerland and Luxembourg made the top three in purchasing power, the Ukraine, in 42nd place was estimated to have around 1/80th the purchasing power of Liechtenstein (calculated at €63,011).
Over 2016, purchasing power grew most notably in Iceland, which moved up from 9th to 5th position in the list. Other countries showing a positive trend included Luxembourg (up to 3rd, from 4th), Sweden (up to 8th, from 10th) and France (up to 12th, from 13th).
Great Britain, in contrast, experienced the greatest loss in purchasing power, moving from 6th place to 10th. Norway dropped from 3rd to 4th place, Denmark from 5th to 6th and Germany from 8th to 9th place.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
