Italian supermarket chain Iperal has introduced a new 'Iperal Drive' service, enabling consumers to order online and pick up their goods in store.
The Drive service offers a product assortment of over 14,000 products, including a wide selection of breads, fruits, vegetables, meats and cheese, meat and fish, as well as a selection of non-food products.
A dedicated collection area has been opened in four hypermarkets, at Iperal Fuentes, Castione Andevenno, Civate and Adamello.
In order to access the service, users must have a CartAmica loyalty card and register on Iperal's website.
Iperal currently has 32 sales points in 7 provinces in Italy's Lombardy region.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
