Kiwi is the grocery retailer with the best reputation among the Norwegian people, according to this year’s reputation survey from communications firm Apeland.
NorgesGruppen’s discount retailer came 9th in the overall category, with a score of 82.8 out of 100 points.
NorgesGruppen’s other retail outlet Meny was also high up the rankings, with a score of 80.2 out of 100 points, an increase from 79.8 points last year. Overall Meny ranked 12th place.
Commenting on the results, Jan-Paul Bjørkøy, CEO of Kiwi, said, "Of course, I am very proud that another survey shows that Kiwi has the best reputation in the industry.”
Vegard Kjuus, managing director of Meny, added, "This survey shows that Norwegians appreciate our wide range of food inspiration and our personal service.
“All honours [go] to all our employees - our food workers - as every day makes sure that customers are even more satisfied."
RepTrak Norway maps the reputation of the 50 most visible businesses in Norway. The communications agency Apeland and the Reputation Institute are behind the annual reputation survey.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine