Maxima Latvija Introduces Stricter Social Distancing Measures

By Dayeeta Das
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Maxima Latvija Introduces Stricter Social Distancing Measures

Maxima Latvija is continuing to introduce even stricter measures to ensure social distancing in stores, with the company periodically closing separate stores during the day to regulate the flow of shoppers.

The supermarket chain has intensified disinfection procedures both in stores' public areas (at least once every two hours) and in employee common areas, as well as at the entrance to the stores.

Maxima has also increased remote shopping opportunities through its online grocery store

The retailer is encouraging residents to take the opportunity to purchase all necessary food products and household goods remotely using the online store, which has opened purchasing points in Bauska, Jelgava, Liepaja, Ventspils, Saldus, Talsi and Tukums, in Latvia.

Intensified disinfection measures have been put in place at all points of sale, while plexiglass barriers have also been introduced to protect cashiers.


Preventative Measures

Commenting on the new measure, Viktors Troicins, CEO of Maxima Latvija, said: "We have implemented a number of preventive measures to limit the spread of [COVID-19]. We have observed that these measures have brought positive results.

“Despite the precautions already in place, we want to further emphasise the individual responsibility of each citizen to control the [disease] and will continue to come up with our own initiatives to help people maintain social distance in public places, including our stores.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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