The Paris region accounts for 15% of the total FMCG market in France, and is around six times the size of the markets in Marseille and Lyon, the next biggest cities, according to a report by Nielsen for trade publication LSA.
More than two fifths (41.2%) of the total FMCG sales in France (€106 billion) are made in one of the 30 biggest cities, according to the research firm.
But the Paris region is a special case, accounting for more sales than the nine next biggest markets combined.
This is in line with the importance of the Ile-de-France region (encompassing Paris and neighbouring departments) in France - the region is home to more than 12 million people, representing more than 18% of the total population of France.
Also, despite accounting for just 2% of the total land area of France, it holds 23% of jobs and accounted for 30% of the country's GDP (€649 billion) in 2017, according to the national institute for statistics (INSEE).
Looking specifically at cities, rather than metropolises, Paris on its own accounts for 3% of the French FMCG market, ahead of Marseille (1.14%), Nice (0.65%), Lyon (0.59%) and Toulouse (0.52%).
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.
