Spanish retailer Grupo Sorli, owned by the family-run company Superficies de Alimentación, has redesigned its store layouts to allow for an easier shopper experience.
According to RevistaInfoRetail.com, the supermarkets' products will now be organized in categories that take into account the occasion or function in which a food product is likely to be consumed.
The company expects that this new approach will make products easier to find and therefore, more likely to be bought.
Sori expects the changes to have a positive effect on the group's sales, which it forecasts to be around €242 million for 2016; 90 per cent is expected to come from the chain's 114 supermarkets, 4 per cent from its petrol stations and 6 per cent from its other activities.
The new model also aims to improve the efficiency. Its shops will be equipped with updated technology that will allow for the better management of fresh foods, and an optimized reporting tool to place orders based on more accurately predicted future sales.
To go along with the changes, Sorli is also launching a new graphic identity that it says reinforces the brand's key values: fresh produce, proximity, modernity and good customer service.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
