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Spar Kaliningrad Opens Eight New Stores

Published on Nov 22 2017 9:27 AM in Retail tagged: Russia / Store Openings / Spar Kaliningrad

Spar Kaliningrad Opens Eight New Stores

Spar Kaliningrad has announced the opening of four Eurospar supermarkets and four Spar Neighbourhood stores over the last few months.

Due to the Russian city’s proximity to Europe, at only 30km from Poland, the stores are catered more towards western European cuisines.

Kaliningrad is located in the country’s most western region, sandwiched in-between Poland and Lithuania on the Baltic Sea.

The newly opened Spar Neighbourhood stores range in size between 646 and 1,469 square metres, with an average daily turnover of €7,500-€15,000. They cater to a broad customer profile from students to tourists, according to the retailer. All four new Neighbourhood stores have a fresh bakery section as well as deli counters, and some also serve freshly made pizza and sushi in-store.

The four new Eurospar supermarkets target locals looking to shop in bulk. The stores range in size from 1,400 to 2,300 square metres. They too include the fresh food sections and additionally offer a fresh fish section and food-to-go items such as breakfast smoothies and sandwiches.

Across the Eurospar stores, the average basket size varies from €6,99-€8,49 and the average daily turnover is between €13,460-€21,355, according to the retailer.

Bespoke Branches

Spar said its partners in Russia operate a combination of Spar Express, Spar, Eurospar and Interspar supermarkets with each region opening formats most suited to their markets.

In Kaliningrad, the retailer said it has been investing in the Eurospar format in addition to its Neighbourhood stores, offering consumers a broader choice of fresh foods, takeaway items and several dry groceries and non-food products.

“Spar Kaliningrad’s focus on modernising and expanding its retail network and broadening the overall in-store offer is leading to an increase in customer loyalty and driving continued growth of the business in the region,” the retailer said.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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