Ontex, Woosh Join Forces On Diaper Recycling Initiative

By Nikita Naz Siddique
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Ontex, Woosh Join Forces On Diaper Recycling Initiative

Ontex has teamed up with Belgian startup Woosh on an initiative to make diaper recycling a reality in the Flanders region, and facilitate the move to a circular economy business model.

Woosh's mission, working alongside waste management partners, is to deliver recyclable, disposable diapers and collect used diapers from more than 200 day care centres in Belgium, before expanding its service to other countries.

It aims to increase its coverage to include 1,000 day care centres by 2024.

Diaper Recycling

Commenting on the partnership, Jeff Stubbe, co-founder of Woosh said, “We have made it our mission to make diaper recycling possible by providing enough critical mass of used, recyclable diapers to recycling companies.

"Our service to day care centres started in Mechelen and has since expanded to all five provinces of Belgium’s Flanders region.”


Currently, Woosh delivers recyclable, disposable diapers and collects seven tonnes of used diapers per week from over 200 day care centres, which together boast more than 5,200 children.

Woosh said that growth has accelerated this year with 40 daycares added every month.

Reduce Environmental Footprint

Elsewhere, Joel Santos, vice president of strategy at Ontex commented, “At Ontex, we aim to reduce our environmental footprint throughout our value chain.

"Diaper waste is the critical point in the value chain that we need to address, including in our home country Belgium. That is why we helped to launch Woosh and support it.”


Ontex supplies recyclable diapers from its 'Little Big Change' subscription brand to Woosh, which in turn handles distribution.

Read More: Ontex Sees Revenue Growth Of 13% In First Quarter

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