Bacardi

Bacardi Celebrates 160 Years Of Martini

Bacardi has announced it is celebrating the 160th anniversary of Martini with a series of events and launches that will build on 'its legacy as an icon of...

10 European Campaigns To Promote Responsible Drinking

ESM examines ten of the most notable campaigns to promote responsible drinking that were rolled out over the past year.

Drinks Makers Focus On High-End Spirits For Post-COVID Growth

Major drinks companies are making deals and reaching joint ventures to boost their offerings of spirits priced at $200-a-bottle and up, the fastest-growing...

Bacardi Wagers That Rum Will Be The Next Liquor To Go Upscale

Premium tequila, gin and bourbon have spurred alcohol industry growth. Now Bacardi says that it’s rum’s turn. Bacardi is introducing two new...

Bacardi Buys Patrón Tequila In $5.1 Billion Deal

Bacardi is tapping into the fast-growing market for tequila by acquiring Patrón Spirits International, in a deal valuing the company at $5.1 billion...

Bacardi Announces New Regional President For Europe

Rum giant Bacardi Limited has announced the appointment of Francis Debeuckelaere as its new regional president for Europe, with immediate effect. Debeuc...

Bacardi's Asia Chief Mahesh Madhavan Will Take CEO Job In 2018

Bacardi Ltd., the liquor giant that owns Grey Goose vodka, Dewar’s scotch and its namesake rum, will promote Mahesh Madhavan to the chief executive o...

Bacardi Elects Former William Grant & Sons CEO To Board Of Directors

Spirits giant Bacardi Limited has added drinks-industry veteran Stella David to its 16-member board of directors. Facundo L. Bacardi, chairman of the bo...

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