DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

GenAI

One Fifth Of Consumers 'Have Already Used Generative AI' When Shopping

One Fifth Of Consumers 'Have Already Used Generative AI' When Shopping

A fifth of consumers have already used generative AI tools when shopping, with 72% aware of the use of the technology in shopping experience, a new study b...

5 Social Media Marketing Tips For Retail And FMCG In 2024

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.