Loyalty Programme: latest news, insights and analysis | ESM Magazine

Rewe Group's Penny Joins Payback Bonus Program

German discounter Penny has joined Germany’s largest coupon programme, Payback. Penny customers will be able to collect Payback points at all of t...

Eroski Launches Fixed-Discount Loyalty Programme

Spanish retailer Eroski has launched a new 'gold card', which offers customers a 4% discount on all purchases, for a monthly subscription fee. For &euro...

Marks & Spencer Signs Customer Insight Deal In Marketing Overhaul

UK retailer Marks & Spencer has signed a partnership with data science company Starcount, as part of its ongoing transformation plans. M&amp...

Sainsbury's Buys Nectar Loyalty Programme In £60 Million Deal

UK supermarket chain Sainsbury's has bought the Nectar loyalty programme and related assets from Canadian analytics company Aimia for £60 million....

Coviran Introduces Loyalty Programme In Portugal

Spanish cooperative Coviran has implemented its Clube Familia customer loyalty programme in six of its supermarkets in Northern Portugal. The retailer's...

Spar UK Introduces Zapper Loyalty App

Spar UK is introducing the new Zapper app to its stores across the country, which combines mobile payment with a loyalty programme. The retailer says th...

X5 Retail Develops Targeted Marketing Technology

Russia's X5 Retail Group has introduced new machine learning technology to improve targeted marketing at its Perekrestok supermarkets. The retailer says...

DIA Portugal Launches Loyalty Card App

Minipreço, the Portuguese unit of Spanish retailer DIA, has launched a new app, which acts a digital version of the supermarket's customer loyalty c...

Lenta Launches Birthday Discount Campaign

Loyalty Programme

Rewe Group's Penny Joins Payback Bonus Program

Eroski Launches Fixed-Discount Loyalty Programme

Marks & Spencer Signs Customer Insight Deal In Marketing Overhaul

Sainsbury's Buys Nectar Loyalty Programme In £60 Million Deal

Coviran Introduces Loyalty Programme In Portugal

Spar UK Introduces Zapper Loyalty App

X5 Retail Develops Targeted Marketing Technology

DIA Portugal Launches Loyalty Card App

Lenta Launches Birthday Discount Campaign

Brazil’s GPA Launches Personalised Discount Platform

Agrokor Launches Loyalty Programme In Montenegro

74% Of Italians Enrolled In Loyalty Programmes

Britons Least Likely To Use Loyalty Schemes: Nielsen