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Cdiscount Launches Strategy To Accelerate European E-Commerce

Published on Feb 19 2021 8:39 AM in Technology tagged: France / E Commerce / Cdiscount / Casino Group / World News

Cdiscount Launches Strategy To Accelerate European E-Commerce

Casino's Cdiscount is announcing a new phase in its development with the launch of a B2B programme to enable retailers to develop their e-commerce activity.

This launch is aimed at strengthening Cdiscount’s profitability and international growth strategy.

E-Commerce

Cdiscount is the leading non-food online e-commerce platform in France.

Since 2014, global e-commerce growth has been increasing by 15% each year, the group said in a statement.

Many distributors are realising the potential that exists in e-commerce, and Cdiscount hopes its new programme will give them the ability to quickly reach a large audience.

Cdiscount is now launching a dedicated activity to offer retailers the use of its technological platform and AI expertise, access to its 100-million-product-catalogue offered by 13,000 qualified sellers, a leading supply chain with its fulfilment solution, already used by more than 2,5000 sellers, and other features.

Solution

The solution will be deployed primarily in Europe, Africa, and the Middle East.

Emmanuel Grenier, Cdiscount’s CEO, said the new activity "is a strong leverage for our international growth and profitability. It is as structuring as the launch of our marketplace ten years ago."

Grenier hopes that through the launch of the new activity, the group will "contribute to the emergence of an alternative digital model."

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine

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