Italian pasta brand Agnesi has released special edition packaging, designed by Vittorio Mancini & Associati, to celebrate the 60th anniversary of its partnership with Switzerland's leading supermarket chain, Migros. Products such as Trenette Liguri and Penne Quadrate display the vintage, 1930s-style design, which features an illustration of a woman.
The dried pasta brand started out in 1824 in Pontedassio, Italy, giving the brand nearly 200 years of pasta-making experience. The ethos of the brand is encapsulated by its commitment to quality and its continued search for innovation and better production techniques.
It is currently part of the Colussi group, which includes brands like Misura, Colussi and Sapori Siena 1832.
Vittorio Mancini & Associati is a design and communication agency specialising in branding, packaging and corporate design. It has previously worked with companies such as Ferrero and Parmacotto.
© 2013 - European Supermarket Magazine by Jenny Messenger
