UK retailer Morrisons has announced a 1.6% increase in like-for-like sales in the 13 weeks to 30 October, a 3.4% increase including fuel.
Total sales were down 1.2%, due to supermarket closures and the exit from the M-Local convenience brand.
The retailer put the improved performance to 'improving the shopping trip', with the value of like-for-like transactions up 4.1% compared to the same quarter last year. Prices fell by 1.0%.
“Our like-for-like sales have now been positive for a year, which is thanks to the hard work and dedication of the whole Morrisons team," said David Potts, Morrisons chief executive.
"There is a lot more we plan to do. We will keep investing in becoming more competitive and improving the shopping trip, and I am confident we will serve our customers even better during the important trading period ahead.”
During the period, Morrisons introduced The Best, a new premium private label range, which is set to be extended in the months leading up to Christmas.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
