UK food group ABP has announced that it is entering a brand licensing agreement with lifestyle magazine Men’s Health to launch a range health-focused meat-based products.
The first products in the range to be released are Lean Pork Sausages and Lean Chicken Chipolatas, which both contain 60% meat and up to 29% haricot beans, with less than 3% fat and a high fibre content.
The sausages will be available in 400 Asda stores in the UK, in fresh or frozen formats, from 18 September.
“This is a first to market launch for a premium health brand and will offer genuine newness and innovation into the meat category”, said Darren Jones, commercial director of ABP UK .
Elsewhere, he added that this partnership will meet customers' growing demand for healthy meat products.
Other products in the range that are planned for launch include beef and chickpea mince, beef and lentil burgers, and beef and quinoa meatballs.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.