Barilla Ranked Top Selling Packaged Brand In Italy: IRI

By Branislav Pekic
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Barilla Ranked Top Selling Packaged Brand In Italy: IRI

Sales of packaged products in the grocery retail channel in Italy reached €55.6 billion in 2016, up 0.6% in value and 0.9% in volume, with Italian food company Barilla in the lead.

The ranking of top 25 brands, prepared by analytics firm IRI, revealed that only three companies registered a growth in revenue compared to 2015, while 22 have all seen a drop in sales, as reported by Il Sole 24 Ore.

Topping the list was Barilla with sales of €1.74 billion (-1.6%), with Nestlé in second place with €1.49 billion (-0.5%) and Lactalis in third with €1.42 billion (-3.4%).

Ferrero was fourth with €1.39 billion (-1.1%), followed by Unilever with €1.10 billion (-3.4%), Bolton with €985 million (+1.4%), Procter & Gamble with €816 million (-1.9%), Granarolo with €748 million (-4.0%), Mondelēz International with €727 million (-2.0%), and Henkel with €685 million (-3.3%).

The highest growth came from confectioner Bauli (+2.3% in value and +6.4% in volume), animal feed and meat producer Veronesi (+0.5% and +5.5%), and consumer goods company Bolton (+1.4% and + 3.5% with brands Rio Mare, Palmera, Simmenthal, Borotalco, and Chilly).


The worst performer was frozen food company Compagnia Surgelati Italiana  (famous for its brand Findus), with a 9% drop in value and 14.7% drop in volume.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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