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Barry Callebaut Inaugurates Chocolate Academy Centre In Morocco

Chocolate and cocoa product manufacturer Barry Callebaut has officially inaugurated its new Chocolate Academy Centre in Morocco.

In a statement, Barry Callebaut said that via its global network of 26 Chocolate Academy centres, it provides training and personalised support for craftsmen, pastry chefs, confectioners, bakers and caterers.

The company's annual sales for fiscal year 2020-2021 was nearly CHF 7.2 billion (€6.6 billion).

Read More: Barry Callebaut Sees ‘Strong’ Growth In First Half

A Growing Market

Commenting, Amine Mebrouki, general manager for Middle East and North Africa (MENA) said, “The Gourmet chocolate market is growing fast in the North African region. With the Chocolate Academy Centre Casablanca, we support local businesses in finding the right chocolate solutions to help them win in the market.

"In Morocco and beyond, this will be the place to be for artisans and professionals in chocolate.”

The new facility aims to serve as a platform for artisans and chefs to get training on new trends, techniques and recipes, and showcase and advance their talent and skills. As the company noted, consumption patterns in Casablanca are shifting towards new concepts in terms of design, colour and flavours.

'An Important Moment'

Elsewhere, Rogier van Sligter, president of Europe, Middle East, Africa (EMEA) of Barry Callebaut said, “This is an important moment for our presence in the North African region.

"The Chocolate Academy Centre Casablanca will strengthen the collaboration with our customers in the North African market and help us to further expand our position in Gourmet & Specialties in the region.”

© 2022 European Supermarket Magazine. Article by Nikita Naz Siddique. For more A-brand news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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