Millennials

Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

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Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

Shoppers are increasingly driven by the need for value, convenience, and personalised experiences, as economic pressures mount.

Reducing Grocery Spend A Top Priority For Consumers, Study Finds

Reducing expenditure on groceries remains a top priority for consumers across all income groups, a new study has found.

Consumers Plan To Spend 13% More During Black Friday-Cyber Monday This Year: Deloitte

Shoppers plan to spend 13% more this year during the Black Friday-Cyber Monday shopping events, a new report from Deloitte has revealed

What Factors Are Driving Growth In The Non-Alcoholic Drinks Market?

Recent years have seen a surge of interest in the non-alcoholic drinks sector.

Whiskey Market To Grow 6% In Coming Decade, Thanks To Millennials

Millennials' growing thirst for whiskey is likely to lead to a CAGR of 6% for the category between now and 2029, a new study by Fact.MR has found. Accor...

Lower Alcohol Consumption Among Millennials, Gen Z May Affect Fever-Tree

Lower alcohol consumption among younger consumers could be having a knock-on effect on mixers such as Fever-Tree, which has seen a slower performance in th...

Younger Consumers 'Under Index' In UK Convenience Channel, Study Finds

While Generation Z and Millennials are being touted as the next big consumer wave, the average age of the typical convenience store shopper is on the rise...

Generation Z Shoppers 'Demand Proof' About Brand Honesty, Study Finds

Generation Z shoppers, namely those born from the mid-1990s onwards, are more likely to demand proof of sincerity from brands, as well as ‘radical tr...

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IGD Identifies Emerging Group Of 'Influencer Shoppers', Who Will Replace Boomers

Tesco Launches Small Wine Bottle Sizes For Millennials

IGD: UK Convenience Channel To Grow By 18% Over Next Five Years

Pernod Ricard To Push Absolut Vodka To US Millennials

Bonduelle Targets Millennials In 'Cantastic' Campaign

Millennials Driving Success Of Discounters In The UK, Study Finds

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