Millennials
Generation Z Shoppers 'Demand Proof' About Brand Honesty, Study Finds
![Generation Z Shoppers 'Demand Proof' About Brand Honesty, Study Finds](https://img.resized.co/esmmagazine/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL21lZGlhLm1hZGlzb25wdWJsaWNhdGlvbnMuZXVcXFwvdXBsb2Fkc1xcXC8yMDE5XFxcLzA2XFxcLzE4MTcyODIzXFxcLzc0NzcyOTExX20tMTAyNHg2ODMuanBnXCIsXCJ3aWR0aFwiOjYwMCxcImhlaWdodFwiOjQwMCxcImRlZmF1bHRcIjpcImh0dHBzOlxcXC9cXFwvaW1nLnJlc2l6ZWQuY29cXFwvbm8taW1hZ2UucG5nXCIsXCJvcHRpb25zXCI6e1wib3V0cHV0XCI6XCJqcGVnXCJ9fSIsImhhc2giOiI0NmRlYzBmNjg5MmNkZDcyMTM4YTU2Y2FjNTA4YWU4YjNmY2RmN2M3In0=/generation-z-shoppers-demand-proof-about-brand-honesty-study-finds.jpg)
Generation Z shoppers, namely those born from the mid-1990s onwards, are more likely to demand proof of sincerity from brands, as well as ‘radical tr...
IGD Identifies Emerging Group Of 'Influencer Shoppers', Who Will Replace Boomers
A new report from grocery retail research firm IGD has identified a burgeoning group of 'influencer shoppers', who are set to replace the 'boomer' generati...
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