Advertising: latest news, insights and analysis | ESM Magazine

Wolt Launches New Advertising Service, Wolt Ads

Finland's Wolt has launched its own advertising service as it seeks to help its partners accelerate their growth and visibility.

Carrefour-PepsiCo Dispute Sheds Light On Key Role Of Retailers' Ad Business

Carrefour and PepsiCo's just resolved three-month price dispute has shed light on a new aspect of such negotiations which is changing the relationship betw...

Christmas Dinner Wars: UK Watchdog Raps Aldi Over Sainsbury's Price Comparison

Britain's advertising regulator has upheld a complaint from supermarket group Sainsbury's that discounter Aldi's ad comparing the prices of their Christmas...

FrieslandCampina's FY 2023 Performance Dented By Market Conditions, Restructuring Costs

Dutch dairy giant FrieslandCampina saw a 'difficult' 2023 with its annual results impacted by unfavourable market conditions and one-off restructuring cost...

Walmart Posts 3.9% Increase In Comparable Sales In Q4

Walmart reported a 3.9% rise in comparable sales, excluding fuel, for the fourth quarter ended 31 January, compared to LSEG estimates of 2.91%.

Instacart To Cut 250 Jobs As Slowing Ad Business Counters Upbeat Q1 Forecast

Instacart forecast its first-quarter gross transaction value (GTV) and core profit above estimates due to an uptick in grocery orders, and said it plans to...

Arneg Reinforces Its Brand Identity With New Campaign: ‘Artisan Soul, Innovative Personality’

Arneg has launched a new brand promotion campaign based on a simple message that sums up its identity in a few carefully chosen words: 'Artisan soul, innov...

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe

Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world's biggest packaged food maker seeks to target consumers m...