Danone and Mars are collaborating to produce a yogurt mixed with the brand's chocolate. Each mug has two layers: the bottom contains the Mars desert while the top has Danone yogurt. In order for the desert to stay fresh, they are located in separate chambers.
The new desert yogurts will be available in Mars, Twix, Bounty and Balisto flavors and can be found the the refrigerated section.
Packaging of the new yogurt is tailored to the design of the Mars brands. The new product will be available February 2014 and the suggested retail price is €0.79.
"The combination of our brands stands for an incredibly great taste experience for the consumer and also an great innovation for trade". says Thomas Bittinger, director of Mars Chocolate in Germany
