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France's Bonduelle Group Appoints New CEO

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France's Bonduelle Group Appoints New CEO

French processed vegetable company Bonduelle has announced a new CEO, Guillaume Debrosse, in a move to revamp its corporate governance structure during a period of 'very high development'.

His nomination was announced on 5 April, after an international convention which brought together 1,300 managers of the Bonduelle group.

Christophe Bonduelle will remain the non-executive chairman of the company.

The organisational refresh will take place on 1 July, 2018. In a release, the company said that the change 'reflects the group's new dimension, its international expansion, and the VegeGo! Ambition: to be the world reference in 'well-living' through plant-based food.'

In February, the company announced that it had signed a €43 million agreement to acquire Conagra Brands' Del Monte processed fruit and vegetable arm in Canada.


Family business

Debrosse, 47, is a member of the Bonduelle family. Graduating from Paris Dauphine University and started his career at L'Oréal, he moved into the telecommunications industry, heading the financial department of O2 at Telefonica in Singapore.

He has also held many positions in the fresh processed operating segment, starting in finance and later becoming part of the executive management team.

Prior to becoming the CEO, Debrosse was the managing director of the business unit of Bonduelle EurAsia Markets (BEAM) since 2014, based in Moscow.

Executive co-directors Philippe Carreau (Bonduelle Europe Long Life and Bonduelle Fresh Europe), Grégory Sanson (financial and development department), Daniel Vielfaure (Bonduelle Fresh Americas and Bonduelle Americas Long Life) will all report to Debrosse.


In its most recent financial year, Bonduelle posted a turnover of more than €2 billion - a year-on-year growth of 2.7%

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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