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Private Label

Private Label Sales See 70% Growth In Brazil

Sales of private label brands in Brazil grew between 13% and 72% across some categories in the period between January to September this year, a study by a Brazilian consultancy has showed.

According to data published by GS Ciência do Consumo, sales of own-brand products grew by 72.5% for industrialised bread, 68% for rice, 64% for coffee, 39% for soups and broths, 24% for frozen vegetables, 14% for sweet biscuits and 13% for pasta, compared to the same period in 2020.

The chairman of the board of the consultancy, Fernando Gibotti, told daily “O Estado de Sao Paulo” that private labels started gaining in momentum three years ago and, after the big chains, are now being introduced in small, regional companies with 10 to 15 shops.

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