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Supply Chain

In Ocado's World, The Rise Of The Machines Is Unstoppable

By Dayeeta Das
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In Ocado's World, The Rise Of The Machines Is Unstoppable

In a warehouse in London's suburbs, thousands of robots swarm in a mesmerising dance across the top of a grid the size of six football pitches, racing to supply groceries to the British capital's shoppers.

Built by UK online supermarket pioneer Ocado, the washing-machine sized bots have caught the eye of international retailers battling a shortage of workers and rising wage demands in a post-pandemic world.

It has already struck deals to provide its technology to supermarket groups in eight countries including the United States, Japan and France. In a recent three-week window it hosted prospective clients from another five countries.


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