Cereal giant Kellogg Company has announced that it is relocating its ‘Kellogg’s NYC’ cereal café in New York City.
The company is closing its 1,600 square metre outlet in Times Square on 13 August, with plans to open a ‘significantly larger’ downtown café in winter.
The cereal café was launched in July 2016 in collaboration with various partners, including renowned chefs and culinary institutions, to create ‘unique cereal combinations’ and an 'immersive experience' for its customers.
"We are thrilled and humbled by the response we have received with Kellogg's NYC," said Aleta Chase, Kellogg's marketing director. "We are happy to expand on the experience and look forward to making it even more amazing in downtown NYC later this year."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.