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Kimberly-Clark Appoints Zena Arnold As Chief Digital And Marketing Officer

Kimberly-Clark has announced the appointment of Zena Arnold as its chief digital and marketing officer.

In this newly-created role, she will lead Kimberly-Clark’s global marketing teams and drive initiatives to accelerate the digital transformation of the company’s brands and businesses.

Most recently, Arnold served as the global head of growth of the Chrome OS business in Google.

She has been a part of the company for the past seven years, holding various marketing and general management roles.

Before joining Google, she also worked for the Kellogg Company and Procter & Gamble in global and US brand management positions.

'Unique Skillset'

Chief growth officer at Kimberly-Clark, Alison Lewis, said, “Arnold brings a unique skillset from top-tier CPG and technology companies to help us build our marketing capabilities to deliver in a digital-first world.

“In addition to her passion for digital marketing and technology, Arnold has great experience leading transformational change which is integral to our future growth.”

Arnold will lead Kimberly-Clark's global teams for consumer relationships and engagement, media and content, data analytics and innovation, agency operations and marketing capabilities, the company said.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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