Dairy company Müller is entering the lactose-free yogurt sector, with a new range of Müller Corners that are suitable for those with a lactose intolerance.
The new lactose-free yogurt will be available in two flavours, strawberry and red cherry, and will be available in UK supermarkets from May onwards.
Müller says that this development in guided by a category vision, which identified a potential £233 million of category growth by 2020.
In line with these expansion plans, the company is also launching a Müller Quark Yogurt this month.
Continued Investment
Last week, Müller announced that the sugar content in its UK yogurt range has been cut by 13.5% since 2015.
The company has done this by reformulating products and by launching new lower- and no-added sugar options.
Last September, Müller announced plans to invest £100 million in its UK operations over the next three years, with the aim of expanding its range of branded products, and to launch new private label lines.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
