German dairy company Müller has announced plans to invest £100 million in its UK operations over the next three years, in order to expand its range of branded products, and launch new private label lines.
This move will see the company introduce new ranges, but also create further growth for its established brands such as Müllerlight, Müller Corner and Müller Rice.
The dairy giant will also build on its licensing agreement with Mondelez to develop its range of Cadbury dessert products.
To achieve these goals, the company's three Shropshire sites will be refurbished over the next three years, including its Telford facility, which will be doubled in size by 2020.
The company also intends to increase its marketing spend by 25%, to help deliver its goal of generating a £233 million growth in the yogurt and desserts category by 2020.
Since the beginning of the year, the group has already introduced a range of 'big pot' yoghurts, its first whipped fat-free Greek style yogurt, and its first branded shareable dessert. In addition, it has recently announced the launch of Müller White Velvet Greek-style yoghurt, as well as Müller Rice 5 Grains, and a new range of yoghurts with attached spoon for on-the-go eating.
“This unprecedented level of investment will ensure that we can offer an increasing portfolio of great yogurt and desserts products made in Britain,” said Bergen Merey, managing director of Müller yogurt and desserts.
“Müller’s approach in the UK is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.