A-Brands

Nestlé Acquires The Bountiful Company's Core Brands

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Nestlé has acquired the core brands of The Bountiful Company for $5.75 billion after an agreement was struck with KKR.

New York-based The Bountiful Company is a leading company in the nutrition and supplement category in the United States.

Nutrition And Supplement Category

Included in the acquisition are the following brands; Nature's Bounty, Solgar, Osteo Bi-Flex, and Puritan’s Pride, as well as the company's US private label business.

These brands will be integrated into Nestlé Health Science, with the goal of creating a global force in the vitamins, minerals, and nutritional supplements industry.

The Bountiful Company's sports and active nutrition brands Pure Protein, Body Fortress, and MET-Rx, as well as Dr.Organic and the Canadian over-the-counter (OTC) business, are not included in the deal.

The transaction is expected to close in the second half of 2021, following the completion of customary closing conditions, including regulatory clearance.

"Vitamins and supplements are a key part of our business and have contributed to strong growth acceleration," commented Greg Behar, CEO, Nestlé Health Science.

"This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the US, while offering significant opportunities for geographic growth."

Nestlé Health Science

Nestlé Heath Science's current vitamins, minerals, and supplements brands include Garden of Life, Vital Proteins, and Pure Encapsulations, amongst others.

The international food group hopes that by combining The Bountiful Company's core assets together with its science and innovation in health and nutrition, it will be well placed to accelerate benefits in prevention and treatment solutions to consumers across the world.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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