Nestlé's Special.T Partners With Kusmi Tea To Introduce New Tea Capsules
Nestlé's tea machine brand Special.T has partnered with the French tea company - Kusmi Tea - to launch a new range of tea capsules.
The new range is available on the main digital platforms of Special.T and Kusmi Tea, and in Kusmi Tea boutiques in Europe.
Chief executive of Kusmi Tea, Sylvain Orebi, said, "Whether it is in loose tea format, tea bags or now in capsules, everyone will be able to enjoy Kusmi Tea in their favorite format. We are delighted about this partnership that will bring the best brewing system to the best teas."
The New Range
The new range will comprise a selection of four blends of Kusmi Tea.
These include black tea Anastasia; White Anastasia - a blend of white and green tea; Imperial Label - an orange and cinnamon flavoured green tea; and Be cool - an infusion of plants, liquorice, and peppermint.
Catherine Bailly, business head of Special.T, said, "We are pleased to launch the first tea capsules that combine Kusmi Tea’s 'savoir-faire' with the tea expertise and patented technology of Special.T."
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.