DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Olá Ice Cream Top For Reputation In Portugal, Study Finds

By Branislav Pekic
Share this article
Olá Ice Cream Top For Reputation In Portugal, Study Finds

Unilever’s ice cream brand Olá leads the list of the top 50 brands that enjoy the highest reputation among Portuguese consumers.

Olá (with an index of 83,22) has taken over the leadership position from Nestlé (82,56) in the 'Marktest Reputation Index (MRI)' compiled by Marktest in partnership with Portuguese weekly Exame.

Mercedes (82.54) is in third place, the same position the German car manufacturer had a year earlier.

Top 10

The Top 10 also includes Compal (juices), Luso, BMW, TAP, Danone (dairy food), Mimosa (dairy food) and Milka (chocolate).

The MRI analysis considers five indicators: Familiarity, Admiration, Trust, Image and Word of Mouth for each category of product/service, awarding an index of between 0 to 100.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.