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Oreo Café Opens At Doha's Hamad International Airport

By Dayeeta Das
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Oreo Café Opens At Doha's Hamad International Airport

The first permanent Oreo Café outside of the US has opened at Hamad International Airport (HIA) in Doha, Qatar.

The 116 square-metre cafe, located in the new North Node, offers select sweet treats, including Oreo milkshakes, muffins and cheesecakes, as well as a savoury food and beverage menu.

The cafe features Oreo's signature electric blue, white and black branding, as well as giant Oreo furniture, digital walls and a retail area.

At the cafe's Oreo Creations Bar, chefs can be seen preparing the items offered on the menu.

An 'Exceptional Partnership'

In a statement, Jaya Singh, managing director of Mondelez WTR, and Thabet Musleh, vice president of Qatar Duty Free (QDF), said, "This is a historic moment for Mondelēz and QDF. This exceptional partnership has brought a world first to the world's leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail.

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"With Mondelēz WTR's first foray into food and beverage leveraging a powerful global brand, we are confident that Oreo Café Doha will cement itself as a flagship outlet."

Mondelēz and Qatar Duty Free (QDF) ran an integrated marketing campaign, including a Qatar Airways in-flight video in October of last year.

Mondelēz also launched a social media campaign featuring playful assets and culinary imagery to promote the cafe.

To mark Oreo Day, the partners ran an airport takeover at HIA on 6 March, with an end-to-end digital campaign across more than 800 screens.

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Read More: Four Key Investor Questions In Food And Consumer Goods: Barclays

© 2023 European Supermarket Magazine – your source for the latest A-brands news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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