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Orkla Acquires Stake In Icelandic Confectionery Manufacturer

Published on Aug 22 2019 10:20 AM in Retail tagged: Chocolate / Iceland / Orkla / Nói-Siríus

Orkla Acquires Stake In Icelandic Confectionery Manufacturer

Norwegian food conglomerate Orkla has announced the acquisition of a 20% stake in Nói-Siríus HF, an Icelandic chocolate and confectionery manufacturer.

The value of the deal has not been disclosed.

Nói-Siríus produces the well-known Icelandic chocolate brands Síríus, Nóa Konfekt, Nóa Kropp, Nóa Páskaegg and Konsum, and generates around 70% of its turnover from domestic market sales.

'Unique Position'

“Nói Siríus holds a unique position in Iceland and is a good fit with Orkla’s portfolio of leading brands," commented Jeanette Hauan Fladby, executive vice president and CEO of Orkla Confectionery & Snacks.

"Chocolate, snacks and confectionery are showing good growth and are core categories for Orkla. We see a potential for creating value by utilising the companies’ strengths across markets, improving production efficiency and building on our position in Iceland, which is a growth market."

Orkla maintains a presence in Iceland through a company called Dragsbæk, of which it is the part owner. In addition, many of Orkla's brands, including Toro, Grandiosa, KiMs, OLW and Jordan are sold in Iceland.

Reykjavik-based Nói Siríus was established in 1920, and is headed up by managing director Finnur Geirsson, who will continue to lead the business after the investment.

The company had a turnover of ISK 3.44 billion (approximately €25 million) in 2018.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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