P&G Introduces New Range Of Antibacterial Cleaning Products

By Dayeeta Das
Share this article
P&G Introduces New Range Of Antibacterial Cleaning Products

Procter & Gamble has launched a new range of antibacterial household cleaning products branded as Microban 24.

The product is available in three variants - a sanitising spray, a multi-purpose cleaner, and a bathroom cleaner in two flavours - fresh and citrus.

Microban 24 keeps surfaces free from bacteria for 24 hours when used as directed, the company said.

It forms a multi-layer protective shield on surfaces where it is applied and releases small amounts of anti-bacterial chemicals from time to time for up to 24 hours.

'Breakthrough Technology'

Procter & Gamble's VP of North America Home Care division, Martin Hettich, commented, "People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria.


"Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning."

Microban 24 products are available in major retail outlets in the US as well as online, Procter & Gamble added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.