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A-Brands

Pladis Appoints New Managing Director For Western Europe And Emerging Markets

Pladis, which owns brands such as BN and Carr's, has announced the appointment of Tim Brett as managing director of Western Europe and Emerging Markets.

The move follows the company's decision to combine Western Europe and Emerging Markets into one region to maximise shared opportunities and expand the group’s presence in new and emerging markets.

Tim Brett

In the new role, Brett will help Pladis identify growth opportunities and reach untapped potential across the regions in which it operates.

He has over three decades experience in the FMCG sector across international markets, having lived and worked in the UK, Romania, Hungary, Poland, and Japan, among others.

He joins Pladis from The Coca-Cola Company, where he spent nearly four years as president of the Western Europe Business Unit, which spans 14 countries and employs more than 650 people.

Prior to this, he worked for the Guinness Group/United Distillers and Walkers Snack Foods (PepsiCo).

Management Realignment

As part of this realignment, Suryakant Pandey will assume responsibility for Pladis’ new Middle East, North Africa, and India region.

Welcoming Tim to the company, Salman Amin, CEO of Pladis said, "We’re delighted to have Tim join the Pladis team. I have been so impressed by his passion, as well as his track record of taking bold decisions to ensure consistent success and growth.

"Western Europe and Emerging Markets is an important region for Pladis, and his expertise across sales, marketing and innovation will be invaluable as we look to grow our talent and leadership around the world."

Commenting on his appointment, Tim Brett said, "I am excited to join Pladis at such a pivotal time. The company’s iconic brands have a wealth of potential in this market, and I look forward to working with the team to introduce new and beloved brands to consumers across the region."

© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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