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Premier Foods Developing Vegan OXO Beef Stock Cubes: CEO

By Dayeeta Das
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Premier Foods Developing Vegan OXO Beef Stock Cubes: CEO

Premier Foods chief executive officer, Alex Whitehouse has said that the maker of Bisto gravy and OXO cubes was developing a vegan version of its OXO beef stock cubes, to capitalise on the vegan and plant-based trend.

The company, which recently launched its plant-based Plantastic brand, was however not yet ready to launch the meat-free version of a beef-flavoured stock cube, Whitehouse said in a media call with journalists on Friday (17 January).

Bakery operator Greggs launched a vegan version of its popular steak bake earlier this month, aiming to replicate the success with its meatless sausage roll that boosted its profits and helped fuel an 80% rise in its share price last year.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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