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Proxy Fight Looms As New Investors Ramp Up Pressure On Campbell Soup

By Dayeeta Das
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The family that controls Campbell Soup Co looks to be on a collision course this week with new hedge fund investors pushing for the company to sell itself, heralding a potential proxy fight industry analysts have labelled the "fight of the fall."

The soup and snack company is set to report the results of a strategic review on Thursday, but has shown no sign that it will put itself on the block, as recommended by activist investor Daniel Loeb's Third Point LLC earlier this month.

If no sale process is planned, Loeb could escalate his attack and nominate a slate of directors within the next few weeks to be voted on at Campbell's annual meeting later this year, according to sources familiar with the matter.

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