Sale Of Maker Of Purell Hand Sanitiser Falls Flat, Sources Say

By Reuters
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Sale Of Maker Of Purell Hand Sanitiser Falls Flat, Sources Say

The end of the COVID-19 pandemic has weighed not just on demand for Purell but also on efforts to sell the maker of the hand sanitiser.

Gojo Industries Inc, which invented Purell in 1988, was hoping to be valued at more than $2 billion (€1.8 billion) when it launched a process to sell itself earlier this year, according to people familiar with the matter.

SC Johnson, Ecolab Inc, Essity AB and Kimberly-Clark Corp were among the companies that participated in the auction, the sources said.

The Deal

Yet after it received final offers earlier this month, the Lippman-Kanfer family that owns Gojo found all the offers undervalued the Akron, Ohio-based company, the sources added.

A deal for more than $2 billion would have valued Gojo at well over 20 times its adjusted 12-month earnings before interest, taxes, depreciation and amortisation of close to $100 million (€91.4 million), a price tag that many potential buyers found too rich, according to the sources.


It is unclear whether the family will now hold on to Gojo and try to seek a sale in the future.

A Gojo spokesperson declined to comment on the sale process, stating only that the company is "focused on delivering its innovative, well-being solutions to more people and places in service of public health."

Gojo Industries

Gojo was founded in 1946, when rubber factory worker Goldie Lippman and her husband, Jerry, partnered with chemistry professor Clarence Cook to invent what became the world's first one-step, rinse-off hand cleaner.

The company expanded into skincare and invented Purell, an alcohol-based hand cleaner which dries on its own, in 1988. The company launched Purell in the consumer market in 1997.


Global revenue in the hand sanitising industry skyrocketed from about $1 billion (€910 million) in 2019 to $6.3 billion (€5.8 billion) in 2020, according to Statista Market Insights, as the onset of the COVID-19 pandemic fuelled demand.

But sales dropped to $2.95 billion (€2.7 billion) in 2022 as the pandemic subsided. Statista forecasts the market to grow by 3.96% on a compounded annual basis over the next four years.

News by Reuters, edited by ESM – your source for the latest A-Brands news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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