Spanish Expenditure On Makeup Continues To Decline

By Steve Wynne-Jones
Share this article
Spanish Expenditure On Makeup Continues To Decline

Spanish consumers' expenditure on makeup fell by 2.2% in 2015 to €486 million, marking a decline of 16.5% for the sector since 2010.

As reported by, the figures were obtained from a study by the EAE Business School which indicates that Spain and Italy are the only EU countries showing a negative sales trend in the category.

The average price per unit sold in Spain was €3.11, which is 8.1% lower than in 2010.

It is expected that the trend will continue to be negative during the 2015-2019 period, with sales anticipated to fall as low as €459 million. José Luis Pérez Huertas, author of the study, points out that the future of the category will be dictated by the entrance of new generations to the market.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.