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Spanish Expenditure On Makeup Continues To Decline

Published on Oct 4 2016 4:10 PM in A-Brands tagged: beauty / cosmetics / makeup / Spanish Consumer / Spanish Market / Consumer Behaviour

Spanish Expenditure On Makeup Continues To Decline

Spanish consumers' expenditure on makeup fell by 2.2% in 2015 to €486 million, marking a decline of 16.5% for the sector since 2010.

As reported by, the figures were obtained from a study by the EAE Business School which indicates that Spain and Italy are the only EU countries showing a negative sales trend in the category.

The average price per unit sold in Spain was €3.11, which is 8.1% lower than in 2010.

It is expected that the trend will continue to be negative during the 2015-2019 period, with sales anticipated to fall as low as €459 million. José Luis Pérez Huertas, author of the study, points out that the future of the category will be dictated by the entrance of new generations to the market.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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