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Dixy Group Private Labels Earn Russian Quality Mark

Published on Nov 14 2017 10:19 AM in Private Label tagged: Award / Dixy Group / Baby Soap / Green Peas

Dixy Group Private Labels Earn Russian Quality Mark

Russian retail group Dixy has been awarded the 'Znak Kachestva' (Russian Quality Mark) for two of its private label products.

The retailer's ‘Baby Boom’ baby toilet soap and ‘Victoria’ green peas have been awarded the honour, the retailer said.

Baby Boom is manufactured by EFKO Cosmetics in Voronezh. Independent laboratory tests concluded that the product creates an unfavourable environment for bacteria, that it lathers well and that it offers great cleaning ability.

The retailer said that its stores sell about 70,000 bars of the soap per month, which put it at a 4.2% share of its infant products.

'Pleasent Green Hue'

Victoria green peas appeared on the shelves of Victoria supermarkets (part of the Dixy Group) in 2016. They are produced by Zelenaya Kompaniya (Green Company) in Nalchik and sell at a monthly rate of about 8,000 cans.

The tests concluded that the 'grains are whole, of the same grade, without flecks or spots, evenly coloured, with pleasant green hue.' Furthermore, the peas have uniform soft consistency and are packed in high-quality containers, according to the tests.

The group has previously won the Russian Quality Mark for several of its own-brand products, such as short-grain rice, condensed milk, buckwheat, salmon, green peas, butter, honey, and ketchup. It also received the accolade for its Tarhun lemonade and its Pervym Delom sunflower oil.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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