Digital creative agency AnalogFolk Australia has been contracted by Pernod Ricard Winemakers to take control of the global digital development of Jacob’s Creek wines.
The portfolio will include the brand Jacob's Creek itself, as well as other wine brands available worldwide.
“AnalogFolk already has strong credentials with other global brands in the Pernod Ricard portfolio, and will work towards our goal of a data-driven, consumer-first approach to marketing,” commented Kate Whitney, global digital director of Pernod Ricard Winemakers.
“The agency will complement the growing in-house digital team already at Pernod Ricard Winemakers that service all global wine brands.”
AnalogFolk Australia’s managing director, Matt Robinson, added, “After working on several projects with Pernod Ricard Winemakers over the past few years, we’re absolutely thrilled to be appointed to such an exciting global remit.
“We are both driven by innovation and our job is now to work together end-to-end, from brand strategy through to customer experience and digital execution, to drive even further success.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine
