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Campari Group Acquires Bulldog London Dry Gin

By Branislav Pekic
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Campari Group Acquires Bulldog London Dry Gin

Italian spirits group Campari has made a deal to acquire Bulldog London Dry Gin for €54.1 million, plus working capital and assumed liabilities of more than €3 million.

The acquisition should enforce Campari Group’s share of the premium gin category and improve its premium on-premise offering.

The closing is expected by mid-February.

Campari Group has distributed Bulldog Gin since 2014 through its own network as part of a five-year agreement, paired with an option to buy assets and acquire ownership of the brand in 2020.

Made from a 'distinctive' blend of 12 botanicals from eight countries, Bulldog Gin is produced in the UK.

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According to database IWSR, the gin is the fourth premium gin in the world and is available today in 95 countries, with a strong concentration in Europe. Spain, Benelux, the UK, and the US are the brand’s largest markets.

Bulldog Gin posted net sales of roughly €11 million in 2016, a gain of 22% on 2015, with approximately 150,000 nine-litre cases sold around the world.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up for ESM: The European Supermarket Magazine

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