Diageo has said that it intends to provide nutritional information about its products, including calorie content per typical serving.
Commenting on the move, which is expected to be introduced “as soon as practicable”, Ivan Menezes, chief executive of Diageo, said, “Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass. We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the maths.”
The nutritional information will be available through its Drinkiq.com website.
In the US, Diageo has already gained regulatory approval for a voluntary 'serving facts' panel for alcohol drinks that includes nutrition and alcohol-per-serve information.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.