Marie Brizard To Distribute Sazerac Drinks In France

By Publications Checkout
Share this article
Marie Brizard To Distribute Sazerac Drinks In France

Marie Brizard Wine and Spirit (MBWS) is to commence France-based distribution of three brands owned by American drinks giant Sazerac.

According to, the brands include the bourbon brand Benchmark, the flavoured whiskey brand Fireball, and Southern Comfort. Certain Sazerac brands have been distributed in France by la Maison du Whisky.

MBWS France already possesses a foothold in American whiskey distribution in France, trading William Peel Double Maturation, William Peel Honey, William Peel Delicious Coffee, Sir Pitterson, Glenroger’s and Canadian Tippers.

Earlier this year, Sazerac purchased Irish whiskey brand Paddy.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.