Subscribe Login
Drinks

Nastro Azurro Launches Zero Alcohol Beer In Italy

Italian brewing giant Peroni has expanded its Nastro Azurro range to include a new non-alcoholic premium beer, Nastro Azurro Zero.

It preserves the unmistakable taste of Nastro Azurro, which is dry and refreshing with a delicate bitter note imparted by fine aromatic hops.

Nastro Azurro is one of the most popular exports among Italian beer brands, the company added.

Distinctive Ingredient

The distinctive ingredient in the product is Mais Nostrano (Nostrano Corn), an indigenous variety of corn grown in Italy, which gives Nastro Azurro its unique, balanced and recognisable taste.

The fermentation process is carried out at a higher temperature (22-23°C) and using a special yeast strain that ferments only simple sugars, producing zero alcohol.

The zero alcohol beer targets consumers who want to enjoy the unique, dry and refreshing taste of Nastro Azurro even when they cannot drink alcohol.

Nastro Azurro Zero, produced at Birra Peroni's Bari plant in Italy, is available in supermarkets and the HoReCa channel in Italy, in a modern, attractive and distinctive packaging.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days