Pernod Ricard To Release Mezcal Product In 'Weeks, Not Months'

By Publications Checkout
Share this article
Pernod Ricard To Release Mezcal Product In 'Weeks, Not Months'

Pernod Ricard is reportedly in the process of creating a totally new mescal SKU in an effort to capitalise on the growing market demand for the Mexican agave-plant-based spirit.

According to Euromonitor statistics, the category of Mezcal and Tequila enlarged by 30% in the US between 2010 and 2015, and will continue to do so at a 17% rate between now and 2020. Worldwide, it has grown at a rate of about 22% over the last number of years, The Spirits Business reports.

Furthermore, Nielsen described mezcal as one of the drinks industry’s "star performers" for the year ending in mid-July 2016, in terms of on-trade selling.

Pernod’s mezcal SKU is reported to be presented to the media in a matter of "weeks, not months".

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.