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Fresh Produce

BestChoice Exotics Are Ready For A Festive Holiday Season

The days are getting shorter and pumpkins are showing up everywhere, which means Christmas isn’t far behind.

Exotic fruits come to the forefront more during this period too. While people enjoy passionfruit, pomegranate, and papaya all year long, BestChoice also has some typical December hits.

Sales of tamarillo, figs, carambola, baby pineapple, pitahaya (dragonfruit) and lychee double, and even sometimes quadruple, in the last month of the year.

These stars not only taste good, they look beautiful on the holiday table or around the fondue pot. Plus, they are increasingly being worked into dessert buffets to add a touch of the exotic to the entire festivities.

Exotic Range

BestChoice are cleverly meeting this need with its range of exotic fruits. At the same time, the company is also encouraging curious consumers to make the holiday season healthy, fair, and extra festive.

Because what many consumers don’t know is that BestChoice exotics have made quite a long journey before they wind up on the holiday menu.

In signing the Sustainability Initiative Fruits and Vegetables (Sifav) 2020 covenant, an IDH initiative, Special Fruit is aiming to make the import of these fruits sustainable.

This means that BestChoice's farmers are audited on environmental and food safety aspects, and a check of the social working conditions is carried out.

The majority of the company's volume is now from sustainable production. The company also takes initiatives concerning packaging and continuously tests different types of sustainable packaging.

This way, the story is sustainable from beginning to end. Just the way Special Fruit likes it.

© 2017 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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