Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Calinda: The Healthy, Sustainable Strawberry

The sixth season of Calinda, the tastiest strawberry that the Mediterranean countries have to offer, commences mid-January at Special Fruit.

This year, the crop looks promising from the start and is estimated to yield 5.5 million kilograms of crunchy strawberries.

Recent research by IFAPA (Andalusian Institute for Research & Training in Agriculture) has revealed that the Calinda strawberry is healthier than other Huelva varieties.

It contains the highest amount of vitamin C and antioxidants. So, the strawberry not only has a deep red iconic shape and a sweet, juicy taste, but also turns out to be super healthy.

Special Fruit has selected nine top Calinda growers, who together cover an area of over 130 hectares.

All growers follow sustainable farming practices, and many have already joined the 'SPRING' audit system, which is a part of Global Gap. It supervises the legal use of water in the Doñana area.

Meanwhile, Calinda strawberries are also being cultivated in Morocco and Egypt.

Polina Valkanova, product manager, Calinda, said, "We are delighted that we are on the same page with all our growers.

"Our growers have been working with the Calinda variety for several years now and are therefore very experienced. It is a wonderful collaboration that can only lead to a beautiful product."

The advantages of Calinda include:

  • Intense, sweet taste
  • Beautiful shape and colour
  • Firm bite with soft and juicy flesh
  • Long shelf life: less loss, more profit
  • The healthiest Huelva variety
  • Integrated and sustainable supply chain under the direction of Special Fruit

© 2020 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days