Delhaize Launches 'Wonky' Range Of Strawberries
Published on Jul 16 2018 12:00 PM in Fresh Produce tagged: Belgium / Delhaize / food waste / Wonky Veg / Delhaize Belgium / Paywall
Delhaize has launched 'Wild Strawberries', the latest addition to its 'wonky' fruits and vegetables line, which the retailer has been offering across its stores in Belgium and Luxembourg for the past four years.
According to Delhaize, a few weeks into the introduction of the strawberries, it has managed to sell 25 tonnes' worth of them across its stores. The retailer aims to use the new range to to 'save' 90 tonnes of fruits that would not ordinarily be sold to customers.
Consumer Interest
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