FrieslandCampina has announced an additional annual investment of €24 million to improve sustainability practices in the dairy farms of its farmer members.
The extra investment is in line with the Dutch dairy giant's strategy to emerge as a leader in sustainability measures and offer nutritious products with minimal environmental impact.
Chief executive, Hein Schumacher, said, "FrieslandCampina wants to lead with sustainability, and we aim for a carbon-neutral chain. That is hard work and that is what our members do.
"To further stimulate this, we are paying out an additional €24 million per year for sustainability efforts. Because we monitor how well our members are doing in a variety of areas at the farm level [...] we can also reward them very specifically."
FrieslandCampina allots funds to dairy farmers based on their performance in the quality and sustainability programme, Foqus Planet.
The programme measures the environmental impact of a dairy farm, such as the amount of feed produced, greenhouse gas emissions, nitrogen soil balance, ammonia emissions, permanent grassland, animal welfare and health, and several other factors.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.