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Fresh Produce

Fruit Logistica Organisers Announce Cancellation Of 2021 Edition

Messe Berlin, the organisers of the Fruit Logistica trade fair, have announced that it is cancelling its 2021 'special edition' of the event due to the continued coronavirus pandemic in Europe and the rest of the world.

The show had been scheduled to take place in the German capital from 18 to 20 May 2021, and had already attracted significant interest, with more than 600 firms already registered, Messe Berlin said in a statement.

"I’m quite sure today’s cancellation is no surprise to anyone,” says Madlen Miserius, senior product manager, Messe Berlin. “The coronavirus pandemic is lasting longer than expected. We wanted to make an onsite event happen in May. But the prospects both for international business travel to Berlin and for large face-to-face gatherings are too low. Under these circumstances, it’s simply impossible for us to meet face-to-face.”

The next hosting of Fruit Logistica is scheduled to take place from 9 to 11 February 2022, with Messe Berlin stating that it is working hard to make this event a success.

“There is a huge global family of people in the fresh fruit and vegetable business and it comes together every year at Fruit Logistica," said Miserius. "We are already in discussions with international market players and are hard at work to prepare ourselves for Fruit Logistica 2022. We will do everything to ensure our 30th edition is a vibrant onsite event." [Pic: Messe Berlin GmbH]

https://www.youtube.com/watch?v=fjZbC963Koc

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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